UTM Link Builder
Create tracking links and improve your analytics
Do not let your marketing efforts go without clear results. With this UTM link builder, you can create tracking links that help you measure performance and improve your campaigns. Use clean data to make smarter decisions across ads, email, social media, and more.
Step 1
Enter your destination URL into the utm link builder, which is the page you want visitors to land on.
Step 2
Add UTM parameters such as source, medium, and campaign to track where clicks come from.
Step 3
Before publishing, test the UTM link in your browser to confirm it opens correctly and records data as expected.
Why use our UTM link builder?
Free to use
Create UTM links at no cost, with no subscriptions or hidden fees.
No registration
Build tracking links instantly without creating an account or sharing personal details.
Safe and private
Your inputs are not stored, so your campaign data stays private.
UTM parameters explained
utm_source
utm_source shows where the click came from, such as Google, Facebook, newsletter, or a partner website. Use it on every tracking link, and keep naming consistent and lowercase so your reports do not split the same source into multiple entries.
utm_medium
utm_medium describes the marketing channel, such as cpc, email, social, affiliate, or display. Include it on every campaign link and stick to a small set of standard mediums so your channel reporting stays clean.
utm_campaign
utm_campaign is the campaign name, such as spring_sale, product_launch, or black_friday_2026. Use it whenever you want to group clicks under one campaign, and avoid renaming it mid-campaign to keep analytics comparisons accurate.
utm_content
utm_content helps you compare variations within the same campaign, such as different ads, buttons, placements, or A/B test versions. Use it when you need creative level tracking, and keep labels short but descriptive, like header_banner or ad_variant_a.
utm_term
utm_term is mainly used for paid search keyword tracking. Use it when keyword-level reporting matters, and do not reuse it for other purposes so your reports remain easy to interpret.